Sitting at Starbucks, reflecting about the things that happened recently, I come to realise that I have neglected Blank and Write.
Why did I start Blank and Write? What have I done good? What was bad? What went wrong?
I have been running Blank and Write as a business; but it wasn’t a business to begin with after all.
I founded Blank and Write as a way for me to share the joy of using notebooks (Blank) and Pen/pencil (Writes).
However, by running it like a business, it has slowly eaten away my passionate: the passionate for stationeries; the passionate for notebooks; and the passionate to share.
Even though i continued to serve the friends and clients of Blank and Write, but part of me is lost.
I have no idea what I should do, but I know I need to start everything afresh.
A friend was designing her a logo for her new startup, and it actually inspired me to redesign the logo for Blank and Write.
While I was toying with some free logo design websites, I came across a design that caught my attention. It was simple, neat and exactly the way I want it to be: Clear.
I toyed around with that idea and finally came out with the new logo:
The white background represents a new page, starting afresh.
“Blank & Write” represent the writes on the new page.
“Have Fun Writing” is the signature I am using in every personalised greeting cards I wrote.
The word “and” has been replaced with “&”, and this is to keep things neat and simple.
And lastly, instead of using the logo to represent me, this time, I am saying it out loud and boldly.
Let’s start with this little change.